Posts Tagged ‘blogs’

Hungry, Hungry Blog

April 16, 2017

I got a hungry blog
I try to keep it at bay
Feed Me, Feed Me, Feed Me
Feed Me every day

My blog don’t even care
If it’s a beautiful day
Feed Me, Feed Me, Feed Me
Feed Me every day

Like the flower from that movie
My blog just has to say
Feed Me, Feed Me, Feed Me
Feed Me every day

I tell my blog I gotta work
With all these bills to pay
Feed Me, Feed Me, Feed Me
Feed Me every day

I try to find a place to hide
I plead and plot and pray
Feed Me, Feed Me, Feed Me
Feed Me every day

It’s calling from inside my head
I’ll never get away
Feed Me, Feed Me, Feed Me
Feed Me every day

by Richard W. Bray

Your SEO Cheat Sheet—How to Attract Customers to Your Website

February 21, 2017


Here are the things you need to do:

Have Quality Content—interesting, engaging, relevant, and useful to people who might be interested in your product

Update Content Frequently

Link to Quality Content

Get Quality Content to link to you—email people who have sites with Quality Content and say nice things to them, inform them that you have linked to them, and hope (but don’t explicitly ask) that they backlink to you

Landing Page—Should direct client to provide contact information and/or direct client to make purchase.  However,  a Landing Page should not contain a sitemap.

Funneling is a strategy designed to pull readers into site and direct them towards a Desired Action.

Key Words should be present:
Early and Often
in URL
in Title
in correct order
Bold and Bulleted
in Anchor Text

Have a Site Map

Make your URLs Mobile Friendly

Video Content is essential

Video Client Testimonials are invaluable

Use Social Media to promote your site (Facebook, Pinterest, Twitter, Snapchat, Instagram, LinkedIn)

Here are the things you must NEVER do:

Link Farming
Linking to Bad neighborhoods—Links that link to spam
Too much duplicate content
Purchasing Links
Buying followers on social media
Hidden content
Article Spinning (Plagiarism)
Allowing Dead Links on your site (constantly monitor your links to see if they still exist or if they have morphed into something new)

Warning: Constantly monitor your site for spam links that bad people insert into your comments section or elsewhere. It could mean Instant Google Death if a creeper discovers it.

Additional Resources

Here’s Backlinko’s best guess about Google’s elusive and mysterious List of 200. (Of course, no one outside of Google’s inner, inner circle knows what’s actually on this list or if it even exists at all. That’s Google’s multi-billion dollar secret.

Copywriting Tips—A Review of Joseph Sugarman’s Adweek Copywriting Handbook

by Richard W. Bray

My Monkey Makes my Mother Mad

March 16, 2013


I had no idea what I was doing when I began the project that eventually culminated in this blog
. Looking back on it, I’m reminded of the character played by Richard Dreyfuss in the movie Close Encounters of the Third Kind who was compelled to mindlessly build that miniature mountain inside his house. I just had to do something, but I really didn’t know what or why.

So I kept writing and reading about writing. And I took some English classes at Cal Poly Pomona. Then one of my professors, Dr. Carola Kaplan, suggested I apply for their MA program. (She advised that if I continued to take classes, sooner or later I would “accumulate” a Master’s Degree.) Many of the longer articles on this blog began as academic papers.

I continued to write until my computer was constipated. So I read the books on how to write the perfect cover letter and I sent out queries and more queries. And all that ever got me was shoe-boxes full of rejection letters.

After more than a decade of unrequited querying, I finally went on an Open Thread at Ta-Nehisi Coates’ blog and asked the nice people there how much it would cost to start my own blog. When they told me it was free I said, “Thank you so much. If I had known that, I would have gotten myself a blog years ago.”

Sometimes I begin writing a poem knowing exactly what I want to say and it turns out just like I planned. Sometimes. Other times I set out to write something, but I end up writing something else. And sometimes I think I have a long way to go when the poem suddenly informs me that I’m finished.

And sometimes I start with an idea that’s bugging me or just a single word. (I began this poem thinking about how much I like the word notion.) Other times an entire line will pop into my head. Once a line zipped across my brain, but I ignored it. A few days later it returned—louder. It wasn’t until I sat down at my computer and typed it up that I realized that the line was entirely alliterative: My monkey makes my mother mad. But I didn’t know what the poem was going to be about until I had finished writing the first stanza.

Monkey Driving

My Funny Farm

My monkey makes my mother mad
He also aggravates my dad
He took his car the other day
And drove it to the Hudson Bay

My kitty cat is kooky too
He likes to strut down to the zoo
And tell the tigers to all stand back
If they don’t want to get attacked

I have a hamster named Houdini
And though he is rather teeny
He’ll quickly pick a thousand locks
You could not hold him in Fort Knox

My kangaroo’s a real joker
Up all night playing poker
His friends come to destroy the house
I think I shoulda’ got a mouse

I got a hippo last July
He really is one swell guy
Everything he does is super
I got a giant pooper scooper

Living on this funny farm
I know my pets don’t mean no harm
But both my parents moved away
And no one wants to come and play

Richard W. Bray